Hola buenas tardes, alguien me puede traducir este texto?? The development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s marketing activity occupies the special place. Its basic content is an estimation of the state of economic subjects in the conditions of incomplete information with the purpose of exposure of problems and perspective directions of their decision, and also consequences of acceptance of current administrative decisions. There are a few scientific works of domestic scientists, devoted to this problem. Fewness of such researches does not allow talking about the presence of the unique approach to diagnostic activity of enterprise. Actuality of this question is confirmed also by the fact that the determination of current status of subject of economic activity depends on working of plan package, recommendations, and procedures, directed on the improvement of this state or warning of unfortunate events for its functioning. Especially it concerns to diagnostics of marketing complex of enterprise, concrete content of which is, in particular, the authentication of the real state and properties of analysable object, that is the marketing complex; exposure of changes in consisting of object of the sentinel measuring; establish ment of basic actors, which caused these changes, and accounts of their influence; development of recommendations in relation to the improvement of this state