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apart from being gold-plated - and the fact they are bulletproof- the seem much like any other vending machine. But instead of chocolate bars, a network of "gold-to-do" machines dispenses 24-carat bullion in a smart presentation box. Orginally designed as a marketing device for an online gold-trading business, the machines have become such a success that their inventor plans to build a global network, installing them everywhere from fitness centres to cruise ships.
Thomas Geissler, them German businessman behind the machines, said their unexpected success was the result of a recent interest in gold. "Our customers are those who are catching on to the idea that gold is a safe investment at a time of financial instability," he said. Since the first machine was installed in May, in the lobby of Abu Dhabi's Emirates Palace hotel, 20 gold-to-go machines have appeared across Europe. Germany already has eight. Next month the first machines will open on the United States - in Las Vegas and Florida. The company claims its gold is cheaper than that available from the banks, largely because its overheads are lower and that unlike at a bank the machine gold is availlable immediately .
1 What is the great/unusual idea?
2 What problem does this idea solve ?
3Which markets are mentioned in relation to this idea ?
4 In terms of time at what stage of development is the idea ?
apart from being gold-plated - and the fact they are bulletproof- the seem much like any other vending machine. But instead of chocolate bars, a network of "gold-to-do" machines dispenses 24-carat bullion in a smart presentation box. Orginally designed as a marketing device for an online gold-trading business, the machines have become such a success that their inventor plans to build a global network, installing them everywhere from fitness centres to cruise ships.
Thomas Geissler, them German businessman behind the machines, said their unexpected success was the result of a recent interest in gold. "Our customers are those who are catching on to the idea that gold is a safe investment at a time of financial instability," he said. Since the first machine was installed in May, in the lobby of Abu Dhabi's Emirates Palace hotel, 20 gold-to-go machines have appeared across Europe. Germany already has eight. Next month the first machines will open on the United States - in Las Vegas and Florida. The company claims its gold is cheaper than that available from the banks, largely because its overheads are lower and that unlike at a bank the machine gold is availlable immediately .
1 What is the great/unusual idea?
2 What problem does this idea solve ?
3Which markets are mentioned in relation to this idea ?
4 In terms of time at what stage of development is the idea ?
2. This is an easier way of exchanging money for gold, which is a safe investment. Besides these vending machines provides gold in lower prices than the banks do (Jest to łatwiejszy sposób na wymiane pieniędzy na złoto, które jest bezpieczną inwestycją. Po za tym maszyny dostarczają złoto w niższych cenach niż robią to banki).
3. The target are rich people definitely. (Celem są zdecydowanie ludzie bogaci).
4. It's at its early development stage. (Jest we wczesnym stadium rozwoju).