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With increased local search options on smartphones, consumers want tons of information before they’ll go into a store. A whopping 72% say they desire the price of the item, followed by stock availability, the location of the store, store hours, you get the idea. They want a lot of data before they even think about doing business with brick-and-mortar retail.
The study points out that three out of four shoppers who find the right information in online search results are more likely to visit stores. c Conversely, one in four say without it, they’ll steer clear of a store to avoid the risk of items being unavailable. The net-net? Geo-targeting content and ads help retailers connect with shoppers who may be close to the store.
A powerful way to appeal to these hybrid mobile shoppers is to reinforce product availability with local inventory ads so consumers will feel confident when they visit the retailer. For example, Macys.com creates local inventory ads to showcase local in-store merchandise, and it’s been a successful tactic for the department store.
With increased local search options on smartphones, consumers want tons of information before they’ll go into a store. A whopping 72% say they desire the price of the item, followed by stock availability, the location of the store, store hours, you get the idea. They want a lot of data before they even think about doing business with brick-and-mortar retail.
The study points out that three out of four shoppers who find the right information in online search results are more likely to visit stores. c Conversely, one in four say without it, they’ll steer clear of a store to avoid the risk of items being unavailable. The net-net? Geo-targeting content and ads help retailers connect with shoppers who may be close to the store.
A powerful way to appeal to these hybrid mobile shoppers is to reinforce product availability with local inventory ads so consumers will feel confident when they visit the retailer. For example, Macys.com creates local inventory ads to showcase local in-store merchandise, and it’s been a successful tactic for the department store.
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Most of the consumers who want to buy a product in an ordinary store are always looking for complete information about the goods they will buy. They search for as much data as possible through the internet. Some things that they consider to visit and buy a product in the store include, the price of the item, followed by stock availability, store location, store hours, and Distance shop whether far or not. Those who have obtained full information about the goods they will buy More come to the store than those who only get half or partial information about what items they would buy rarely visit the store.
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