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You probably have because it's one of the fastest-growning chains in the world. The person behind Zara is Amanico Ortega, He is the richtest man in Sapin, but very few people know his face. There are only two official photographs of him, and he rarely gives interviews. Although he is a multimillionare businessman, he doesn't like wearning suits or ties and prefers to wear jeans and a shirt.
He was young he worked ask a shop assistant in a clothes store but he always dreamed of having his own business. In 1963 he started a small company which made women's pyjams. In 1975 at the age of 40 he opened his first clothes shop in La Coruna, a small city in north-west Spain and named it Zara. Now you can find Zara shops all over the world from New York to Moscow to Singapore. So why is Zara so successful ?
The main reason is that Zara reacts incredibly quickly to the latest designer fashions, and produces clothes which are fashionable but inexpensive. Zara can make a new line of clothes in three weeks. Other companies normally take about nine months. The clothes also change from week to week so customers keep coming back to see what's new. It produces 20,000 new designs a year and none of them stay in the shops for more than a month.
So if you've seen a nwe jacket or skirt you like in a Zara store , hurry up and but it because it won't be there for long.
1. Who is Amanico Ortega?
2.What is unusual about him?
3.What was his first job?
4. When did he open the first Zara shop?
5.Where are there Zara shops now?
6.What are the secrets of Zara's success ?
1. He is the richest man in Spain
2.He rarely gives interviews and he doesn't like wearing suits
3.He worked as a shop assistant in a clothes store
4.He opened his first Zara shop in 1975
5.The Zara shops are all over the world
6.The secret is that Zara reacts incredibly quickly to the latest designer fashions
1. He is a man who established the brand Zara.
2. He is the richest man in Spain, but doesn't give many interviews and doesn't have a lot of photos taken.
3. At first he worked as a shop assistant.
4. He opened his first Zara shop in 1975.
5. All over the world, from New York to Singapore and Moscow.
6. The secret of Zara's success is that they make new lines of clothes very quickly, and these are not very expensive, but fashionable.