11. You are a member of a marketing team. Your company wants to introduce a chain of shops/ restaurants/ hotels or a product to a new international market. Choose a country you’ll talk about.
What information do you need to consider before you prepare a good marketing strategy?
Would you recommend customisation for your new market? If so, what would you customise?
What, do you think, will appeal to your new customers?
What information do you need to consider before you prepare a good marketing strategy?
Would you recommend customisation for your new market? If so, what would you customise?
What, do you think, will appeal to your new customers?