Question

Cześć. Potrzebuję prezentacji na temat Reklama Behawioralna na około 3 minut mówienia. W miarę ogarnięty i spokojny język

Answer 1

Behavioral advertising is a technique used by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior. 

Several pieces of data may be used, such as: The pages browsed on a website The time spent on the site The clicks made The recency of the visit The overall interaction with the site

In most cases the data that behavioral advertising companies collect about you is not tied to your personal information.
The data they retain could include: Your inferred age group (e.g. 18-25) Your inferred gender (e.g. male) Your inferred purchase interests (e.g. shoes) Behavioral Targeting
Pros
1. Allows you to know your customers very well
2. Anticipate the needs and wants of your current clients.
3. Increase your productivity.
4. Marketing Research and New Innovations
5. A Win-win situation for both customers are advertisers.

Cons
1. Expensive.
2. Doesn’t work for all products
3. Privacy Concerns
4. Problems with cookies and usernames.
5. Problems with location-based marketing.
6. Health Risks Caused by Highly Influential Ads.
7. Uneducated clients.
8. Limited Reach