CONVERSACION. En este diálogo dos estudiantes (Lucía y Jana) hablan sobre la elaboración de un plan de negocios. Lucia: Why are you writing a business plan, Jana? Jana: Well, Akinyi and I were talking about startups. And one day I hope to engineer a product to sell. So I’ll need a business plan. Lucia: How do you know what to write in your business plan? Jana: Akinyi gave me a business plan template. Lucia: And what goes into a business plan? Jana: If you read the executive summary, you will know! Lucia: What exactly is an executive summary? Jana: It’s like a detailed table of contents. It emphasizes the key issues* in the business plan. Lucia: And what are the key issues? Jana: There’s a lot to consider! You need to think about the target market — who you want to buy your product. Lucia: That makes sense**. Jana: Of course, the plan discusses the product or service your company will offer. It should also include your marketing and sales plans – how you plan to advertise and sell the product. Lucia: This seems like a lot of work. Jana: It is. There’s more to include, but most time-consuming for me is the financial data. I’m an engineer, not an accountant. A business plan needs to include information about funding and even some future financial data. Lucia: Well, let me know when you’re finished. I’d love to read it
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