Choose a well know brand,
Answer the questions
Write a short paragraph
Answer the questions
Write a short paragraph
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mobile phone/camera - Apple
clothing/perfume - Tom Ford
food/drink - Nestle
magazine/newspaper - Vogue
computer/electronic goods - HP
Apple:
1. The range includes smartphones, earphones and smartwatches.
2. segment - behavioural
3. age - teenager
gender - female
job - student
income - high
interests - photography, technology
other products - earphones
Tom Ford:
1. The range includes exclusive clothing, perfumes and accessories.
2. segment - psychographic
3. age - middle aged
gender - female
job - doctor, lawyer etc.
income - very high
interests - fashion, smells
other products - sunglasses
Nestle:
1. The range of products includes porridge, milk for babies, cereal.
2. segment - psychographic
3. age - adult with children
gender - every gender
job - none
income - low
interests - good quality
other products - chocolate bars
Vouge:
1. The most famous fashion magazine worldwide.
2. segment - psychographic
3. age - young adult
gender - female
job - university student, influencer
income - low
interests - fashion, lifestyle
other products - edition from different country
HP:
1. The range of products includes computers and printers.
2. segment - demographics
3. age - young adult
gender - every gender
job - university students, high school student, office worker
income - moderate
interests - technology, IT
other products - computer mouse, ink