November 2018 1 191 Report

Przeczytaj poniższy tekst. Następnie dopasuj do każdej części tekstu (4.1 - 4.6) właściwy tytuł (A - C) i wpisz odpowiednie litery w kratki. Jeden tytuł został podany dodatkowo i nie pasuje do żadnej części tekstu. Zaznacz w tekscie dlaczego ta odpowiedż.

A. GOOD FOR YOU?
B. NO COMPETITION
C. ON THE MENU
D. MARKETING MATTERS
E. NUMBER ONE
F. SOME HISTORY
G. THE SECRET OF SUCCESS

G R E G G S
A family-run business that can't stop growing:
another British success story.
4.1. J
Greggs the bakers is a phenomenonal success story. It currently
has 1,450 stores, making it the largest fast-food outlet in Britain,
ahead of McDonalds, Subway and Costa Coffee. Profits for the
first six-months of this year were £18.6 million. The company
has recently announced plans to open another six hundred
stores in the next few years.
4.2.
Creggs started as a family-run bakery in the north-east of
England in 1939. It opened its first shop in Gosforth near
Newcastle in 1951. In the 1960s it began to expand by taking
over other bakeries around the country and now it is by far the
largest specialist retail bakery chain in the UK. It even has four
stores in Belgium.
4.3.
The shops sell typical British freshly baked products such as
sausage rolls, Comish pasties, steak pies, cakes, muffins and
biscuits; as well as sandwiches, hot and cold filled rolls, soups
and drinks. Apart from the lunchtime business, Creggs also
sells porridge, croissants and bacon rolls for breakfast. Their
shops also offer regional specialities. And products can change
according to the time of year. For example at Halloween you
can buy cakes decorated with witches and ghosts.
4.4.
The reason for the company s prosperity is that it bakes its own
products in central bakeries around the country and delivers
them fresh each day to the shops. This allows it to keep prices
Iow. A chocolate muffin costs 75p; a sausage roli just 56p; and
tomato soup with a buttered roli only £1.13. They also offer
special lunchtime 'meal deals', e.g. a sandwich, a packet of crisps
and a drink for £2.99. These prices compare very favourably
with other fast-food outlets.
4.5.
The latest advertising slogan for Greggs is 'The Home of Fresh
Baking', which replaced previous slogans such as 'Ready when
you are' and 'Got To Get To Greggs'. Actress and model Milla
Jovovich loves Greggs food and has said that she would be
willing to be the 'face of Creggs' in a publicity campaign. The
company, however, uses its own employees in advertisements
and so far has not contacted the actress.
4.6.
But how healthy is the food at Greggs? When Channel 4 carried
out an investigation of all high-street fast-food retailers, Greggs
was found to have the highest levels of fat in its products. Since
then the company has tried to reduce fat and salt content to
make their products healthier. It's hard to argue that a sausage
roli or a chocolate muffin makes for healthy eating. However,
Greggs, point out that they do have healthier options on offer
in their shops.

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